Our Leadership Team

Two generations of technology expertise, combining proven fractional leadership with modern SaaS innovation

Doug Juanarena

Doug Juanarena

Founder & Strategic Partner

Doug is a serial entrepreneur who began his career as a NASA research engineer, developing advanced aerospace sensing systems. He went on to found and serve as CEO of three successful technology companies specializing in aerospace, industrial sensors, and fiber optic instrumentation. Later, he led the Cloud Office business unit at Rackspace Hosting.

Over the past 20 years, Doug has been an active mentor, board member, and investor in technology startups across scientific, industrial, medical, aerospace, and telecommunications sectors. He has guided dozens of founders through private equity raises, strategic partnerships, and successful mergers and acquisitions.

Career Highlights:

  • NASA research engineer in aerospace sensing
  • Founder/CEO of three technology companies
  • Led cloud-based business unit for Rackspace Hosting
  • Expert in raising private equity, strategic planning, and exits
  • Board representation and executive advisory roles
Greg Juanarena

Greg Juanarena

Founder & President

Greg began his career as an early partner at ARMS Software, where he helped build industry-leading athletics administration platforms from concept to market dominance. Over his tenure, he wore multiple hats—from engineering and product development to customer success—gaining comprehensive experience across all aspects of scaling a SaaS business. Following Teamworks’ acquisition of ARMS, he led technical initiatives and product strategy serving 6,000+ athletics programs including major universities and professional sports teams.

As President of CoGenLogic, Greg brings a decade of hands-on SaaS expertise combined with his background as a former Division I athlete and entrepreneur. He specializes in helping software companies optimize their technology stack, implement AI-driven development workflows, and scale their operations effectively. His insider experience with both successful startups and enterprise software uniquely positions him to guide companies through growth, operational improvements, and strategic transitions.

Career Highlights:

  • Early team member at ARMS Software (concept to acquisition)
  • Led product and technical initiatives post-acquisition at Teamworks
  • Full-stack engineer: Java, Python, JavaScript, AWS cloud architecture
  • Product leadership: multiple products from napkin sketch to market leader
  • AI integration pioneer in modern development workflows

The CogenLogic Partnership

CogenLogic represents the evolution of GenTek Ventures, combining Doug’s 25 years of fractional leadership expertise with Greg’s modern SaaS and process automation specialization. This generational partnership creates a unique value proposition: the strategic wisdom of decades of startup success paired with current, hands-on expertise in today’s SaaS and cloud-native technology landscape.

“We bring both the battle-tested experience of building companies from the ground up and the technical depth to execute in today’s competitive SaaS market. Our clients benefit from two generations of proven results.”

Based in Richmond, Virginia with roots in the New River Valley tech ecosystem, we serve clients nationally while maintaining strong ties to Virginia’s thriving technology community. Our 3-pronged approach—strategic consulting, business evaluation, and business development—reflects our commitment to long-term partnerships with the companies we serve.

Whether you’re a technology company looking to compete with market leaders, a SaaS startup seeking fractional leadership, or a technology business preparing for strategic growth or exit, CogenLogic brings the experience, technical capability, and strategic insight to help you succeed.

May 2002


Foundation

GenTek Ventures established by Doug Juanarena to provide fractional CEO services and technical guidance to technology startups.

Dec 2005


Growth

Guided technology companies from concept to market success through fractional CEO leadership, strategic planning, and technical development. Provided capital raising support, infrastructure buildout, and exit strategy guidance across diverse sectors.

Jun 2010


Evolution

Transitioned to strategic advisory and board-level guidance, helping technology companies navigate exits, mergers, and acquisitions. Provided board representation and executive counsel while bringing modern SaaS and software expertise.

July 2025


Today

Now operating as CoGenLogic Strategic Partners, combining 25 years of fractional leadership with modern IT consulting and strategic advisory services.

Expert Guidance

Our Unique Expertise

With many decades of experience in technology, we provide unparalleled insights and strategies tailored to your needs.

Expert Guidance

Our Unique Expertise